Chiropractic Marketing Strategies

It would be really nice to think that simply being a great chiropractor and offering terrific services was all you needed to bring in a flock of dedicated patients to your office.  Thanks to modern technology and some effort, there are great ways to market your practice.

Establish an Online Presence 

It’s very important to establish an online presence. There are several easy ways to do so.  Here are some suggestions:

      Chiropractic Web Sites.  You’ll probably note that there are many.  You don’t want to waste a lot of time listing yourself on all of them and you really don’t have to do so.  The most popular ones are those that pop-up first on a search.  Place yourself on those.

      Your Own Website.  Make sure you have your own website.  It’s worth paying a professional to create one.  List your education and all the treatments you offer.  Create a slogan and post lots of photos.

      Yelp.  This is a good site on which to be.  Plus, it’s free.  You can include photos, educational information, and perhaps a slogan, should you wish. 

      Facebook.  A Facebook page is so simple and it’s the easiest social media site on which to post updates about your methods of treatment and advice, such as stretching techniques, nutrition, and follow-up.  You can even provide links to interesting articles.  Ask friends and patients to also post referrals and positive remarks.

      Twitter.  As with Facebook, you can tweet advice and updates.

      LinkedIn.  The perfect place on which to list to yourself professionally and connect with associates.

      Blog.  Keep an updated blog that details certain conditions and treatments.  Many people research their pain and issues.  If they find your blog, they’ll learn how your services can help them. 

      Emails.  Collect current patients’ emails.  Send out promotions, newsletters, updates, advice, and tips.  Ask for feedback, too.  You might want to limit the emails to once or twice a month, just so you won’t annoy your patients. 

Host Events and Seminars

Offer events and seminars that bring potential patients into your office, at which time you can introduce yourself and your practice.  Provide links to your website, offer refreshments and hand out brochures that describe your services and include lots of photos. You can even offer specials.  You can advertise and promote such events as follows:

      Through Social Media.  Use Facebook, Twitter, and emails to announce that you will be holding an event or seminar. 

      Local Businesses.  Reach out to local businesses and suggest on-site seminars.  Offer to speak to people who sit at their desks all day, whose posture and computer use may be causing them pain.  But, don’t overlook hair salons and retail shops, where employees must stand and bend all day.  Or gyms, where employees and members constantly strain backs, necks, and muscles.

Utilise Current Patients

Once you have patients, utilise them to make new ones.  They’re your greatest asset and your best resource. Ways in which you can utilise their assistance include:

      Referrals.  Ask current patients to refer friends and family.  Offer a discount or free product or appointment should a new patient be established as a result of their referral. 

      Discount Deals.  Offer a discount or certain service for a certain amount of appointments, for example, every tenth.

Offer to Educate

Offer to speak professionally at an office, business, gym, church, health store, anywhere, really, about yourself and your practice.  Discuss your treatment and all the benefits it offers.  Such talks can be done during lunch and you can hand out brochures and offer specials. 

Within a short time, you should have a good amount of patients and your practice should be thriving. If you have any questions please do not hesiate to contact a chiropractic marketing company in Australia or New Zealand.

 

 

Brisbane Digital Agency

The Benefits of Letting a Digital Agency Handle Your Web Presence


Have you found yourself thinking about improving the web presence of your business? Despite the fact that your business is exclusively offline, it’s just as important to have a web presence. It’s one way to get ahead of your competitors and gain a loyal clientele. Look for a good digital agency in Brisbane who will look after all digital marketing elements and could help you improve your website and achieve a commendable web presence.

The following are a few benefits of letting a digital agency handle your SEO and SMM.

Allows you to focus on the more important aspects of your business

Let’s face it, as a new business you may have to look at a number of thing. The major concern for you would be to look at areas which need your special expertise. If you lone have to manage your web presence as well, it could only become too stressful for you. In this case handing over your SEO requirements to a digital marketing agency could help lighten your burden.

You have an entire team working for you

When you hire a digital marketing agency you don’t only sign up a single individual but the whole team to work on your brand awareness. Perhaps your website needs to be made more user friendly, the content needs to be looked into and you need to send e mail on a consistent basis. A digital marketing agency could help you do that and more.

Relatively cheaper when compared to outbound advertising methods

SEO and SMM are inbound marketing strategies which allows you to target the right kind of audience. The proper use of hash tags and the right keywords allows more people to access your website and know about your services and products. Plus the cost of it is a great deal less when compared to other forms of marketing.

Helps you build a loyal clientele

Research has proved that good content can actually help people come back for more. Imagine your website has a blog which regularly updates interesting idea and articles. People might simply visit the blog to read about it. In doing so they may get to know more about your services and decide to do business with you as well. Plus good content can help you rank in the top search results. Companies and businesses which have a good ranking are considered as being more trust worthy and reliable.

Regular updates regarding all marketing strategies

Business owners need to know how things are progressing. Whether it’s related to the technical side or is completely web based, a digital marketing agency would keep you updated. They submit reports every six months or so which helps you evaluate how far your business has progressed and whether you are getting genuine leads or not. Every time someone reads about your business or product, they are bound to get curious and research about it. The digital marketing experts keep this in mind and use the right strategies to boost your business revenue.

For more information on digital marketing agencies in Brisbane contact a specialised team.