Why you should consider hiring a SEO agency in Auckland

Potential clients would only know about your business if it shows up in the top results for search engines. If it doesn’t, chances are they wouldn’t even know that your businesses exists. Even if you have a business which is strictly offline, having an online presence is a necessity. These days’ people search for everything on the internet. Before they hire a service or look for a product, they want to know more about it. It helps them make an informed choice. This is why the right SEO agency in Auckland can help your business website get productive leads.

The following are a few important questions which you should ask before hiring the services of a SEO agency in Auckland:

  • Get to know who their previous and current clients are. These are references which would help you know whether you are hiring the right agency or not. This is also an ideal way of verifying the firm. These are the people who would be able to tell you whether they saw a positive impact on the search ranking or not. It would help you gauge all the efforts made by the agency to garner a clientele.
  • What methods they would be employing to help improve your search engine rankings. Be on the lookout for agencies who may not be too open about their methods and policies. They should be able to make their clients understand the strategies which they use are legitimate and in keeping with the guideline issued by the authorities.
  • Get them to review the technicalities of your website and listen to what they have to say about improving your ranking in the search engines. They would be able to brief you on things like page titles, headings and HTML tags. They should also be willing to provide off page SEO service. This is doesn’t to raise awareness about your services on another website using social media as a platform.
  • They should adhere to the search engine webmaster guidelines. There are twelve common SEO tricks which have been strictly prohibited these include generating spam filled content , using hidden or bogus text etc. if your agency fails to comply to these rules it could become a problem for you in the future. Google can easily ban your website from the search engines. O make sure you hire the right people for handling your SEO needs.
  • Beware of bogus guarantee. If a company suggests that they would be able to make your website show up in the top rankings you need to asses them. This is because it’s a slow process and one which results aren’t apparent immediately. So make sure that you take the right decision.
  • If you own a small business you should definitely consider their success in helping smaller businesses for ranking in the local search pages. They should have full expertise when it comes to local SEO.

Keeping the above mentioned things in mind and asking the right kind of questions would help you find the right SEO agency in Auckland.

What Makes a Great SEO Agency?

You may have a great deal about how a great SEO agency can help businesses garner a formidable online presence. But the question which often arises is how do you go about finding one which is the right fit for your own small business? There are several things which go into making a great SEO agency. When searching for one, make sure to keep the following things in mind.

An SEO agency comprises of group of individuals who specialize in helping business rank their webpages in the top results for keyword searches. The main aim of the agency is to make sure that their clients always show up in the top results for webpages like Google. Research has proved that people normally only look or click on the website of businesses who show up in the top three results.

Being in the top search results helps businesses gain higher visibility and result in business opportunities. The more people visit a business website the better re their chances of making a sale for their product or services.

So what entails a great SEO agency?

The following are a few things which a great SEO agency should possess:

  • The technical skills possessed by the people who run the agency. These are the skills which would help them asses the website of your business. They make use of SEO tools which would ensure that the website gets a higher ranking. They perform a complete SEO audit which helps them understand the current online status of your website. They would check the website for any technical issues. They would also check for broken links or duplicated content which could prove problematic for the website.
  • The programming skills, they make sure they have complete knowledge regarding how particular website has been code. This allows them to make the necessary changes and improvement in the website thus making it more user friendly. Choose an agency which provides programing options and solutions. An agency with an in house technical staff who does audits as well as programming should be your first choice.
  • Make sure they have good copy writing skills. This would help them write good blog articles and service pages. Sometimes the company might outsource this task to another writer, however this is something which they should let you know when asked. This leads us to our next point which is transparency.
  • Transparency is an important aspect which a SEO agency should possess. While a company can’t house all the talent in one place but the fact that they are open about their work and their contractors is proof enough of their reliability. Choose an agency which is willing to answer all your queries regarding how they work and what kind of efforts they would make to help your business gain online visibility.

Advanced Marketing are an award winning SEO Agency. They can help you have a strong online presence that would be beneficial for your business.

 

web design

Web Design Tips that Improve Usability

Web designers often have to juggle usability with design, making sure that one doesn’t suffer for the
other. Though usability is quite a broad term, in regards to web design North Queensland, it can be narrowed down to a few key facets i.e. consistency, simplicity, relevance, familiarity as well as the accessibility of your website. Though usability should be of the utmost importance to the designers, they commonly fail to design such websites causing inconvenience to the users.

Let’s explore a some tips and tricks to help you design highly functional websites, which will keep your customers coming back over and over again.

Focus on the core purpose

Nothing is more frustrating for a user when the website they visit doesn’t meet their requirements. Therefore, it is imperative that your step into the shoes of your customers, and view your website from their perspective. Make sure that you are focusing on the core purpose you built the site in an accessible and easy to use way.

Keep the navigation simple

navigation

The navigation structure of your website should be simple enough to let your users search and get to what they want. A well-designed website should be able to accommodate new links and any other change without much updates to the code.

Use a clean layout

The content of your website should be laid out to keep the user’s focus on your content, where it should be. A clean layout utilizes a lot of white space to enhance the looks and readability.

Design responsive

Most of the websites contain long pages filled with essential content. While it may be doing good on computers with large resolution screens, it would be foolish not to cater for mobile devices. If your website doesn’t display well on their tablet, they will leave. Designing responsive for all devices will ensure that your visitors will get the same experience through and through.

Design for readability

Websites that are easy to scan and get the required information play a significant role in engaging customers. A majority of users don’t read through the whole page, they scan it looking for titles, headings and emphasized text. So, keep this in mind while creating web pages.

Highlight important sections

Having a section with the salient features of your products and services is a quick way to allow your users to gather relevant information quickly. Many sites employ icons to help make their such sections stand out, maybe you can too.

Minimize the load times

Take a minimal approach with the graphics and optimize your code to make to sure that your web page loads quickly. It will help your visitors get to the required information efficiently, without requiring much effort.