What Makes a Great SEO Agency?

You may have a great deal about how a great SEO agency can help businesses garner a formidable online presence. But the question which often arises is how do you go about finding one which is the right fit for your own small business? There are several things which go into making a great SEO agency. When searching for one, make sure to keep the following things in mind.

An SEO agency comprises of group of individuals who specialize in helping business rank their webpages in the top results for keyword searches. The main aim of the agency is to make sure that their clients always show up in the top results for webpages like Google. Research has proved that people normally only look or click on the website of businesses who show up in the top three results.

Being in the top search results helps businesses gain higher visibility and result in business opportunities. The more people visit a business website the better re their chances of making a sale for their product or services.

So what entails a great SEO agency?

The following are a few things which a great SEO agency should possess:

  • The technical skills possessed by the people who run the agency. These are the skills which would help them asses the website of your business. They make use of SEO tools which would ensure that the website gets a higher ranking. They perform a complete SEO audit which helps them understand the current online status of your website. They would check the website for any technical issues. They would also check for broken links or duplicated content which could prove problematic for the website.
  • The programming skills, they make sure they have complete knowledge regarding how particular website has been code. This allows them to make the necessary changes and improvement in the website thus making it more user friendly. Choose an agency which provides programing options and solutions. An agency with an in house technical staff who does audits as well as programming should be your first choice.
  • Make sure they have good copy writing skills. This would help them write good blog articles and service pages. Sometimes the company might outsource this task to another writer, however this is something which they should let you know when asked. This leads us to our next point which is transparency.
  • Transparency is an important aspect which a SEO agency should possess. While a company can’t house all the talent in one place but the fact that they are open about their work and their contractors is proof enough of their reliability. Choose an agency which is willing to answer all your queries regarding how they work and what kind of efforts they would make to help your business gain online visibility.

Advanced Marketing are an award winning SEO Agency. They can help you have a strong online presence that would be beneficial for your business.

 

web design

Web Design Tips that Improve Usability

Web designers often have to juggle usability with design, making sure that one doesn’t suffer for the
other. Though usability is quite a broad term, in regards to web design North Queensland, it can be narrowed down to a few key facets i.e. consistency, simplicity, relevance, familiarity as well as the accessibility of your website. Though usability should be of the utmost importance to the designers, they commonly fail to design such websites causing inconvenience to the users.

Let’s explore a some tips and tricks to help you design highly functional websites, which will keep your customers coming back over and over again.

Focus on the core purpose

Nothing is more frustrating for a user when the website they visit doesn’t meet their requirements. Therefore, it is imperative that your step into the shoes of your customers, and view your website from their perspective. Make sure that you are focusing on the core purpose you built the site in an accessible and easy to use way.

Keep the navigation simple

navigation

The navigation structure of your website should be simple enough to let your users search and get to what they want. A well-designed website should be able to accommodate new links and any other change without much updates to the code.

Use a clean layout

The content of your website should be laid out to keep the user’s focus on your content, where it should be. A clean layout utilizes a lot of white space to enhance the looks and readability.

Design responsive

Most of the websites contain long pages filled with essential content. While it may be doing good on computers with large resolution screens, it would be foolish not to cater for mobile devices. If your website doesn’t display well on their tablet, they will leave. Designing responsive for all devices will ensure that your visitors will get the same experience through and through.

Design for readability

Websites that are easy to scan and get the required information play a significant role in engaging customers. A majority of users don’t read through the whole page, they scan it looking for titles, headings and emphasized text. So, keep this in mind while creating web pages.

Highlight important sections

Having a section with the salient features of your products and services is a quick way to allow your users to gather relevant information quickly. Many sites employ icons to help make their such sections stand out, maybe you can too.

Minimize the load times

Take a minimal approach with the graphics and optimize your code to make to sure that your web page loads quickly. It will help your visitors get to the required information efficiently, without requiring much effort.